Giving brands a social currency is Boniswa’s raison d’être.
A mother, wife, big sister, daughter, business leader, partner, community builder, social entrepreneur, nurturer and activist are some of the adjectives used to describe Pezisa.
Pezisa, a committed industry player, sits on various boards; communication industry, NGO’s and is the Past Chair-Person of the Loeries and the ACA Boards.
Her experience in delivering break-through communications spans across a wide range of diverse categories, from Retail brands, Auto-Makers, Financial Services, Banking. FMCG, Telcos, on-line classified, Broadcasting, Hotels & Resorts, Petro-Chems and Country marketing to name few. She has worked in most business sectors except mining.
Having masqueraded twice as a client Pezisa has deep respect for the marketers’ challenge of “working hard just to retain market share and running fast just to obtain marginal growth, thus her constant drive for the agency to purposefully deliver integrated communications as a business lever of growth” and assist brands in finding a higher-purpose.