Brad Reilly began as a junior copywriter at Net#workBBDO 22 years ago. He worked his way up to creative director in a meteoric rise, but in 2009 he decided to leave home to explore other stuff – he lead the multi-agency unit for Coca-Cola’s 2010 FIFA World Cup project, he took on the CCO role at one of SA’s biggest agencies and then did his own ‘thing’ and made products and movies TV shows. Then, like The Prodigal Son, he came home and has been back at Net#workBBDO since 2014, where he is now the ECD entrusted with taking the agency into the future, the continent and beyond.
Brad has created some of Africa’s most iconic campaigns for brands like Guinness, Tusker, SABC, Opel Corsa Lite, Brand South Africa, Cell C, Chicken Licken, Virgin Atlantic and Coca-Cola. He was the first African to win 2 Cannes Grand Prix and has collected metal at all the major shows, including Cannes Gold, D&AD pencils, Clio Golds, Young Guns (when he was younger), 9 Loerie Grand Prix and African Cristals, but what really gets his rocks off are the moments when big ideas step out of the forest and show themselves.
He has 1 wife, 2 sons, 2 cats and too many pairs of sneakers.