Mike began his career by failing as a rock musician. He then nearly ended it with a B.Comm.
Since co-founding Net#work in April ’94 Mike’s accolades include 17 LoerieGrand Prix, 3 Cannes Grand Prix, 2 Lifetime Achievement Awards , SA Advertising Hall of Fame, SA’s No.1 Creative Director for eleven consecutive years, Most Influential Person in Advertising, Advertising Person of the Year and Achiever of the Decade.
Mike’s burning hope is for creativity to make a real difference, pioneering the world’s first non-profit agency model, The MAL Foundation, which has so far designed 7 funky libraries in township schools. His inspiration: Martin Luther-King’s “We‘re not where we want to be and we’re not where we’re going to be, but we sure are a long way from where we were”.