On the 13th of November 2017, Net#work’s non-profit Foundation, MAL, opened its 11th & 12th S.E.E.D. Libraries partnered by sponsors Steers & SHOUT, and NGO Breadline Africa at the Tlamatlama Primary School in Tembisa and Mafumbuka Primary School at Soshanguve. The purpose of these beautifully designed libraries is to create more than just another grey, sterile storeroom for books, harnessing power of awesome design to inspire and motivate learners – empowering the next generation of imagination.
Since it opened its doors as the first agency in the new South Africa in May 1994 Net#work BBDO has always been on a mission to make more than ads – to make a difference. “We, make a living by what we get – we make a life by what we give, that is our MAL philosophy. We put back through ideas and creativity. All children, especially in disadvantaged communities, deserve stimulating environments to encourage imagination and innovation. If we want to sustain a better future, we have to do something about it,” says Boniswa Pezisa, BBDO South Africa Group CEO.
“As I sat and watched the ceremony I was emotional but very proud. The reception from the school headmaster and the participation from the parents was so heart-warming. At BBDO we firmly believe in doing right as we do good business in South Africa and Africa, we can only thank our awesome clients and our team that’s so dedicated to THE WORK.”