2018 Loeries Gold winner in the Internet Films category.
A commercial made by Mercedes-Benz in 1990 told White’s story and first proclaimed that Mercedes-Benz cars are engineered like no others. It was one of the decade’s most iconic ads, and most South African’s surely remember it. Launching the S-Class range of Intelligent Drive vehicles into the South African market demanded a ground-breaking advertising approach as the cars themselves. Therefore, 30 Years later, MERCEDES-BENZ revisited the infamous Chapman’s Peak crash! Same treacherous road, and the same driver behind the wheel – but,… an indescribably different drive.
The ad takes viewers through White’s 1988 crash in second-by-second detail, breaking footage from the original ad up into jagged segments of action interspersed with White remembering what he was seeing, feeling and thinking at the time, and featuring media footage and comments from the first responders to the accident scene.
View the captivating documentary-style content piece here