Tebogo Koena is calm and methodical with a good mix of intuition and a curious mind fuelled by data-driven decision making. “He is a rare breed who is equally comfortable partnering with clients to develop a business and brand strategy whilst also inspiring creatives with a human opportunity and a springboard from which big, integrated work can develop.”
His leadership in the strategic planning department is critical as complexity increases, so him and his team deeply engrains strategy into the creative process at the start of the process so as to drive an integrated campaign thinking mind-set in the agency.
Tebogo’s philosophy is that strategic planning should be at the centre of the creative process. “Keeping it simple but insightful, and understanding that strategy is a means to an end is important for strategists as well for the discipline itself. Therefore the partnership with the creative department as fundamental to the success of the agency.
Koena’s vast experience in both Retail, FMCG, Financial Institutions, Telcos and Beverages has earned him the respect he commands amongst our clients and talent